About us

About Northline Home

Northline Home LTD is a UK registered limited company (Company No. 16947825). We trade as Northline Home and are registered in England and Wales. Our address is 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom.

We sell home decor and lighting, not as a broad category, but as a carefully selected collection. Every item in our range is chosen because it truly belongs in a room.

Why We Started

Most home decor seems made for a mood board. It may look good in photos, ship quickly, and yet feel out of place in your living room.

Northline Home was created to address that issue. We focused not on a huge catalog or a trend calendar, but on a more honest selection—pieces that work in real homes, under real light, on any regular day.

We're not interior designers promoting a lifestyle. We are a team that genuinely cares about whether a lamp provides the right warmth or if a finish lasts through two years of everyday use.

How We Choose What We Sell

Every item undergoes a simple test before it’s included:

Does it hold up? We examine materials, construction, and finish—not just how it looks when it arrives, but how it lasts over time.

Does it belong in a real room? We avoid pieces that only work in staged photos. If it can't fit naturally into an everyday space, it won't be part of our collection.

Does it earn its price? We collaborate with partners who value craftsmanship. You are paying for the quality, not a brand markup.

We intentionally keep our range focused. A smaller, well-chosen selection is more helpful for you than a warehouse full of options.

Our Focus: Lighting & Home Decor

Lighting is one of the most overlooked aspects of a home and has one of the biggest impacts. The right light changes how a room feels, not just how it appears. Our lighting selection is made with this in mind: warmth, scale, material quality, and how a piece performs in a lived-in space.

We apply the same principles to everything else we offer. Texture, proportion, and finish are important. We’re not pursuing new items just for the sake of it.

Where We Operate

Northline Home LTD is incorporated and registered in England and Wales. All orders are stored and shipped from our UK facility, meaning every UK order is shipped domestically.

No cross-border delays, no customs issues, no surprises.

As a business below the VAT registration threshold, we are not currently VAT registered.

Shopping With Us

We want buying from Northline Home to be straightforward and trustworthy, not an exercise in managing expectations.

This means honest product descriptions, clear photography, reliable UK delivery, and a customer service team that genuinely responds. If something is not right, we will fix it. No drama, no chasing.